Customer supportIntermediateE-commerceQualitative
Handle a sudden demand spike with an AI support agent and shopping assistant
A health-and-wellness brand saw demand jump globally after appearing on Netflix. Its small support team switched on an AI agent for repetitive order questions and an AI shopping assistant that guides customers to the right product, including questions from wholesale partners.
Reported results
- Qualitative: the source describes the AI agent resolving many questions quickly, including B2B partner questions, without dedicated B2B training documents.
Source: Gorgias customer story (Source checked 2026-11-03)
How to try it
- Write or update help articles for your top 10 order questions (shipping, returns, tracking, product use).
- Connect the AI agent to your shop so it can look up order status.
- Start with the agent answering only those topics; hand everything else to a human.
- Add a shopping assistant on product pages with clear, approved product guidance.
- Review unanswered questions weekly and turn them into new articles.
⚠️ Watch out
Health and wellness claims are regulated; keep AI answers to approved product information.
Results are as reported by the source and have not been independently verified. Steps are our own suggestions. We are not affiliated with the vendors named and earn nothing from these links.