Sales & leadsIntermediateE-commerceHas numbers

Use an AI agent for fit questions that also converts shoppers

A 50-person lingerie brand needed to handle more support and product-fit questions without expanding its outsourced support contract. Its AI agent answers routine support and helps shoppers find the right size and product.

Reported results

  • The source reports 54% of support automated and 19% of AI-assisted shopping conversations converting; the brand avoided expanding its outsourcing contract by at least $25k for the holidays.

Source: Gorgias customer story (Source checked 2026-11-03)

How to try it

  1. Turn your fit guide into short Q&A articles (by size, shape and common complaints).
  2. Let the AI recommend products only from current stock.
  3. Track conversations that end in a purchase separately from support tickets.
  4. Escalate returns and complaints to humans.

⚠️ Watch out

Be careful with body- or health-related advice; keep answers factual.

Results are as reported by the source and have not been independently verified. Steps are our own suggestions. We are not affiliated with the vendors named and earn nothing from these links.

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