Sales & leadsIntermediateE-commerceHas numbers

Use an AI shopping assistant to suggest matching products

A personalised-jewellery brand was missing upsell opportunities and answering slowly during peak season. An AI shopping assistant now answers product questions around the clock and suggests pieces that complete a set.

Reported results

  • The source reports an 11.3% uplift in average order value from conversations with the shopping assistant and an 18% click-through rate on its recommendations.

Source: Gorgias customer story (Source checked 2026-11-03)

How to try it

  1. Tag products that pair well (sets, collections, add-ons) in your catalogue.
  2. Give the assistant rules: suggest at most one related item, only after the main question is answered.
  3. Write care, sizing and shipping answers it can quote.
  4. Track average order value and click-through on suggestions for 30 days before deciding to keep it.

⚠️ Watch out

Don't let the assistant invent discounts or delivery promises; give it a fixed policy text.

Results are as reported by the source and have not been independently verified. Steps are our own suggestions. We are not affiliated with the vendors named and earn nothing from these links.

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