Sales & leadsIntermediateSoftware & SaaSHas numbers

Personalise outreach to a large lead list with an AI prospecting agent

A Toronto finance-software company ran an AI prospecting agent across its database of leads, writing personalised outreach instead of generic blasts, and used sequences and a meeting scheduler to move replies forward.

Reported results

  • The source reports outreach to 48,000 leads with almost 3% converting into sales-qualified demos.

Source: HubSpot case study (Source checked 2026-11-03)

How to try it

  1. Segment your list by role and industry first.
  2. Give the agent your best-performing emails as examples.
  3. Review the first 50 messages by hand before letting it run.
  4. Track replies, unsubscribes and demos booked weekly.

⚠️ Watch out

Cold email to EU recipients requires a lawful basis and easy opt-out.

Results are as reported by the source and have not been independently verified. Steps are our own suggestions. We are not affiliated with the vendors named and earn nothing from these links.

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