An events-based nonprofit uses AI during its yearly fundraising campaign to experiment with email copy and come up with fresh takes on a familiar appeal.
Reported results
Qualitative: the source describes fresher email copy.
Ask for five new angles (story, urgency, impact numbers, peer, gratitude).
Pick two, edit, and A/B test them.
Keep a swipe file of winners.
⚠️ Watch out
Impact numbers in appeals must be real.
Results are as reported by the source and have not been independently verified. Steps are our own suggestions. We are not affiliated with the vendors named and earn nothing from these links.
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