Content is the most common way small businesses use AI — and the easiest to do badly. The cases here go beyond 'write me a post': content engines driven from a spreadsheet, repurposing one recording into many clips, weekly ad reports, and making sure AI assistants can find and describe your business correctly.
28 use cases
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A tiny-house ecotourism company uses AI for first drafts of marketing content, idea generation from campaign briefs, research checks, meeting notes and summaries of long email threads.
Big Tiny · Southeast Asia
A California tamale maker that sells at farmers' markets wanted customers to know where to find them each week. The owner, who doesn't code, used ChatGPT to build a farmers-market …
The Original Tamale Co. · US
A Texas cooler company uses AI to modify sales-order spreadsheets and write rarely used formulas, draft marketing emails, press releases and product descriptions (about 80% there, then …
Bison Coolers · US
A Maine fly-fishing rod brand uses AI to write product descriptions and weekly blog posts, built a full website content strategy for its nonprofit side project, and asked AI to draft …
Maine Fly Company · US
A Connecticut eco-friendly gift basket business describes fabrics, colours and product ideas to AI to see them as images, and uses AI to design embroidery patterns for baby gifts made …
Our Green House · US
A South Dakota vegetable farm, event space and animal sanctuary uses AI in Docs to generate content ideas, like documenting daily farm life, during the slow winter months.
The Good Earth Farm · US
A San Diego jam maker that grew from farmers' markets into grocery chains and hotels uses generative AI to write social-media ads and messages and handle back-office writing.
Jackie's Jams · US
A wheelchair-using travel blogger who finds typing difficult uses AI to draft full emails, brainstorm topics and verify historical facts, while adding the accessibility details himself.
Curb Free with Cory Lee · US
A 25-person Norwegian marketing agency had quoted a client 10 hours of billable work for a report pulling data from five sources. By connecting live ad and analytics data to an AI …
Layer (via Supermetrics) · Norway
A marketer building a function from scratch used the AI assistant built into the CRM to narrow a contact list to the best targets, build automations faster, troubleshoot sequences and …
Octagos · US
An Alaska women's fishing apparel brand uses AI-driven ad campaigns for targeting, bidding and creative testing, and AI to draft product descriptions, answer customer questions and …
Fishe · US
A touring motorsport show runs about 26 events a season, promoted by organisers, media and ticket sites that often get details wrong. A scheduled AI briefing now checks priority …
ATV Big Air Tour · US
Wanting to be found when families ask AI assistants about events, the co-founder set up a daily AI audit checking whether dates, locations and ticket details are clearly structured for …
ATV Big Air Tour · US
A family company that ships live crawfish moved from wholesale toward consumers and replaced several time-consuming campaigns with one AI-optimised campaign across Search, Shopping, …
Louisiana Crawfish Company · US
A nonprofit with a one-person digital marketing team used to spend six to eight hours on each piece of content. Now the marketer fills in four columns in a Google Sheet (topic, keyword …
SisterLove
A media and events company publishes three to four videos a day by cutting each recording into teasers, clips and reels with text-based editing and an AI assistant that keeps quality …
SaaStr · US
A 20-year-old online nursery changed name and domain. Google has a change-of-address tool, but there was no equivalent for AI assistants, so the company published a clear explanation …
Trees.com
A Maui rafting tour company used AI-driven ad campaigns to get more direct bookings instead of affiliate bookings, and uses analytics insights to shape marketing and membership programmes.
Hawaii Ocean Rafting · US
A film-production company's whole team uses AI in email to draft and refine messages, including sensitive client communications, and automated its project kick-off with a no-code app.
Blue Ox Films · US
A New York City broker uses ChatGPT to draft listing descriptions in seconds. He learned that the drafts need a real review to remove repetition and make them flow, not just a quick glance.
Randy Baruh (broker) · US
A seventh-generation Iowa dairy farm first tried AI to make an image for a Christmas event, then used it to create branded social images and to draft a business plan for a new idea.
Hansen's Dairy · US
A cookie-dough business run by a mother and her three daughters relies on ChatGPT for marketing, social media and content, with Shopify for inventory and finances.
Something Sweet COOKie Dough · US
An events-based nonprofit uses AI during its yearly fundraising campaign to experiment with email copy and come up with fresh takes on a familiar appeal.
Climate Ride · US
The same founder uses AI to outline blog posts, plan their promotion on social media and draft the posts themselves.
Dutch Bamboo Foundation · Netherlands
An Arkansas stationery and journal brand uses AI for market research on what's popular and why, to review templates for missing elements, to proofread, and to build lists of content …
Duncan & Stone Paper Co. · US
The marketing manager at a western New York windows and doors company replies to every review. He asks AI for tailored suggestions and edits them so each reply feels personal.
Big L Windows and Doors · US
A historic Chicago apothecary, now about 75% online, watches Search Console alerts for sudden interest in products and quickly publishes content on them. The team also used an AI image …
Merz Apothecary · US
A print shop built an agent that compiles weekly ad performance from Instagram and Facebook and shares a summary with the team. The advisor quoted recommends starting with one file and …
A print shop (via Bill Furlong) · US
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