Make AI assistants understand your new brand name after a rebrand
A 20-year-old online nursery changed name and domain. Google has a change-of-address tool, but there was no equivalent for AI assistants, so the company published a clear explanation connecting the old and new names. Soon after, AI assistants linked the two names in answers.
Reported results
The source reports AI assistants connecting old and new names after the explanation appeared, and 98% of surveyed customers being confident it was the same company 30 days later.
Publish a clear 'we changed our name' page linking old and new names and domains.
Redirect every old URL to its new equivalent (301).
Update your organisation's schema.org data with the old name as an alternate name.
Ask ChatGPT, Gemini and Claude about your old name monthly and note the answers.
⚠️ Watch out
AI answers change over time; keep monitoring.
Results are as reported by the source and have not been independently verified. Steps are our own suggestions. We are not affiliated with the vendors named and earn nothing from these links.
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