Shift bookings from affiliates to direct with AI-optimised ads
A Maui rafting tour company used AI-driven ad campaigns to get more direct bookings instead of affiliate bookings, and uses analytics insights to shape marketing and membership programmes.
Reported results
The source reports direct bookings raise profit margin by 10–30% compared with affiliate bookings.
Compare your margin on direct vs affiliate bookings.
Run a campaign aimed at direct bookings.
Track the share of direct bookings monthly.
⚠️ Watch out
The margin gain is per booking; ad costs still need to be subtracted.
Results are as reported by the source and have not been independently verified. Steps are our own suggestions. We are not affiliated with the vendors named and earn nothing from these links.
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